Addefy Residential DOOH-SEP'19

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1. Residential Advertising – Digital OOH media Hyderabad & Bengaluru

11. Few of Our Clients And many more.....

2. Digital Out Of Home RESIDENTIAL ADVERTISING

12. Thank You! Dwarak Badrinath Sr. Manager – S ales Addefy Advertising Services Pvt. Ltd. +91 – 970 397 3574 dwarak@addefy.com

7. Screen Layout Advertising Display of 90% screen size i.e. 1720px X 1080px Notification Area for RAW of 8% screen size i.e. 200px X 780px Logo Area / Perpetual Sponsor Area – 200px X 300px

8. Content /Creative Creative Size: 1720px X 1080px Resolution:72DPI Formats: Static Image: JPG (<1mb) Animation:GIF/SWF(<2mb) Hybrid: Custom HTML Page / SWF Video: MP4 Format without Audio (<4mb) 30secs duration

6. STATISTICS 5 00+ Screens 100 + Locations 25 ,000+ Households > 10 0,000+ living population >20Lakhs Impressions Targeted Advertising High Recall & Ensures Call to Action

10. Billing • ERP Generated Billing with Proof of Play Attached. • Deliverables: Screen Snapshots & Photographs of all locations shall be provided while billing. • Client Portal available for Billing • Accept NEFT/RTGS/IMPS/UPI Payments • Online Billing Portal from ERP • Credit Cycle as mentioned in PO

4. Features & Strength • SEC A & A+ Profile of Viewers. Largely Decision Makers & Influencers in the society. • Close Proximity Viewing while Audience is Idle/Waiting. • 15 – 30 secs Exposure time . Multiple times in a day . • Portrait / Vertical Orientation.

3. The Medium • Display: LG 22” Wide Viewing Angle IPS LED Screens • Location: Adjacent to the Elevator at a Visible Eye Level • Operates from 6 am to 11pm • Automated & Controlled by Internet • Proof of Play - live reporting. • Footfalls - 300 to 2000 per Screen/Day • Frequency - 5spots in non peak months & 10spots in peak months in continuous loop.

9. Reporting & Credibility • The Reports are accurate & are server generated with time stamps and Hourly Reporting structure of Spots. • CSV log sheet is generated from the Server which will be presented to the Client along with list of all creatives played (Proof of Play). • Live Snapshots can be taken from the system and submitted at any point of time randomly for checking. • Trusted Servers Certificate & World Class Software ensure that the screens are delivering accurate performance & reports.

5. Features & Strength • Content includes 90% Advertising Space & 10% Utility Space for Community Notices Making it relevant to watch for audience. • Instant Deployment - Cloud Based Centralised Server Deployment Ensures that the Campaign goes live almost Instantly. • Remote Deployment: Our Te a m or Even Client can change the campaign remotely and will get affected instantly across. • The Screens are capable of running offline with the last data received even if the Internet Goes down. We are providing a 95% uptime policy for all our screens.

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